Black Entertainment Television (BET) is the leading African-American multi-media entertainment company. BET is committed to establishing the most valued consumer brand within the African-American marketplace. We accomplish this mission by delivering quality entertainment and information, to the growing African-American consumer base using a variety of media properties.
BET's 24-hour programming line-up is divided into music, entertainment, news and public affairs programming blocks designed to entertain, educate and inform. This is achieved through a creative combination of original shows and programming acquisitions.
Programming on BET is targeted primarily for African Americans ages 18-34. However, the diversity and appeal of our overall line-up gives BET a much broader reach, regularly attracting viewers as young as age 12 and as old as age 54, according to Nielsen Media Research.
